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Practical Handbook of Public Relations
Author: Fernando Lozano
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Publisher: Livros Brasil
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Género literário: Technicians
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Portugal lacked a work on "Public Relations" that would not only allow consultation by suitable professionals and business managers but also assist teachers responsible for delivering this subject, essential to modern life, to 10th and 11th-grade students and those on the higher education course in this specialty, recognised in our country. This manual opportunely fills a gap in Portuguese socio-business culture.