How to Win Friends and Influence People

Dale Carnegie soon realized that success has little to do with professional knowledge. The world belongs to those who can express their ideas, take the lead, and inspire others. Based on this belief, he built a formidable empire in the field of training, now present in 80 countries. How to Win Friends and Influence People is the most successful book in the history of motivational literature. Published in 1937, it became an immediate bestseller, sold out successive editions, was translated into 47 languages, and still sells hundreds of thousands of copies today. The author knew that the key to success in professional activities was personal relationships. Based on his experience, he perfected this effective method for success, still relevant today, which begins with the three fundamental techniques for dealing with people, and then proposes six ways to make others like us, twelve ways to persuade, and nine ways to lead.