The power to win over and influence people

Influence is a superpower and it's within everyone's reach. Every day, in our professional or personal relationships, we all want and need to win people over. We need to be recognised, promoted, loved, heard, or admired. We need others to say yes to us, to motivate them to take the action we desire, we want to cultivate friendships and earn the respect of others, to close deals and achieve our goals. Winning people over is not a gift, it's a science. Using neuroscience, behavioural psychology, and exclusive techniques taught by leading intelligence and espionage agencies, Alexandre Monteiro, author of the bestseller "Become a People Decipherer", warns: if you want to influence and win people over, know that it depends little on your competence and knowledge, and more on your ability to communicate and persuade.